Our Values

At Ammonite, we don’t laminate our values; we live them! They guide our behaviour and decision-making and are the foundation of who we are and how we operate.

 

A Symbol of Endurance

Ammonites were fascinating marine creatures that thrived millions of years ago. Their spiral shells, which have endured through time, symbolise resilience and adaptability—qualities that we believe are essential for any brand. Just as ammonites have left a lasting impression on our planet, we aim for Ammonite to make a lasting impact on the lives of those who wear them.

 

Embracing Unique Design 

The intricate patterns of ammonite shells inspire the designs of our shoes. Each shoe in the Ammonite collection reflects a unique aesthetic, just as each ammonite shell is distinct. We strive to create footwear that stands out in both style and comfort, celebrating individuality while maintaining the highest standards of craftsmanship.

 

A Journey Through Time

Choosing the name Ammonite also represents a journey—a journey of creativity, innovation, and the evolution of footwear. Just as ammonites evolved over millions of years, we envision Ammonite evolving alongside the changing needs and tastes of the community, continually pushing boundaries while staying rooted in quality.

 

Sustainability and Nature 

Ammonites serve as a timeless reminder of our planet’s rich history, illustrating both the incredible diversity of life that has existed for millions of years and the crucial importance of preserving it for future generations. At the core of Ammonite is a deep commitment to sustainability, which influences every aspect of our process.

My background in marine biology plays a key role in shaping the sustainable practices we adopt at Ammonite, as it allows me to draw upon a profound understanding of ecosystems, biodiversity, and the delicate balance that sustains life on Earth.

We prioritise the use of eco-friendly materials and responsible sourcing, ensuring that every pair of footwear we create not only reduces environmental impact but also contributes to the celebration and preservation of our planet's natural beauty. Through this approach, we aim to craft products that reflect both our connection to nature and the urgent need to protect it.

 

Community and Connection

Finally, the name Ammonite reflects a desire to build a community. Just as these ancient creatures once thrived in diverse ecosystems, we aim to create a space where customers feel connected and inspired. Through our shoes, we hope to foster a sense of belonging and encourage everyone to express their unique style.

In conclusion, Ammonite is more than just a name; it embodies a philosophy. It represents resilience, creativity, sustainability, and community—all principles that drive our passion for crafting quality shoes. I’m thrilled about the journey ahead and can’t wait to move forward together.

 

Thank you for being a part of the Ammonite family!