Privacy Policy

Welcome to the WALKER.CF LIMITED Privacy Policy. 

WALKER.CF LIMITED respects your privacy and is dedicated to protecting your personal information. This privacy policy explains how we handle your personal data when you visit our website (regardless of where you access it) and outlines your privacy rights, as well as how the law protects you. 


Who are we? 

We are WALKER.CF LIMITED, the legal entity that owns and operates the AMMONITE brand. WALKER.CF LIMITED is the "data controller" of your personal information collected when you interact with our website. 

WALKER.CF LIMITED is registered in England and Wales (company number 15195241) with a registered office at 3rd Floor, 86-90 Paul Street, London, EC2A 4NE.

This Privacy Policy describes how WALKER.CF LIMITED (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from ammoniteuk.com (the "Site") or otherwise communicate with us (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the Services.


How we obtain your personal information

By providing your personal information through forms on our website, registering for an account, making inquiries or purchases, subscribing to email communications, participating in customer satisfaction surveys, offering feedback, or contacting us via phone, email, or any other communication channels, you consent to the collection and use of your personal data. This applies when you voluntarily share your details in order to receive information, products, or services from us.

Personal information may be provided to us voluntarily by you. However, we may also receive information about you from third parties, including marketing agencies, market research firms, suppliers, contractors, consultants, business partners, and third-party websites. These parties are collectively referred to as "third-party sources" or "suppliers" throughout this policy. Additionally, we may collect personal information from you through various technologies that automatically and passively gather data when you interact with our websites (referred to as "usage data").



Types of personal data we collect about you 

When we use the terms “personal data” or "personal information", we are referring to information that identifies, relates to, describes or can be associated with you. We may store, collect, use, and transfer various types of personal data about you, which we have categorised into the following types:

  • Identity Data: This includes your first name, surname, title, gender, and date of birth.
  • Financial Data: This includes your bank account details and payment card information.
  • Transaction Data: This includes details of payments made to and from you, as well as other information about products and services you have purchased from us.
  • Contact Data: This includes your billing address, delivery address, email address, and phone numbers.
  • Account/Profile Data: This includes your purchase history, username and password and any interests or preferences you have provided. 
  • System Data: This includes your internet protocol (IP) address, browser type and version, operating system, platform, and other technical information related to the devices you use to access our website.
  • Advertising and Communication Data: This includes your preferences regarding receiving newsletters and other marketing/advertising communications.
  • Usage Data: This includes automatically collecting certain information about your interactions with the Services. To do this, we may use cookies, pixels, and similar technologies ("Cookies"). For more information, please refer to our Cookie Policy.
  • Shopping Data: This category includes information related to your shopping activity, such as the items you view, add to your cart, or save to your wishlist. We collect this data to enhance your shopping experience, process transactions, and personalise the Services provided to you.
  • Customer Support Data: This category includes the information you provide when communicating with us, such as details included in messages sent through the Services or other forms of support requests. We collect this data to assist with your inquiries, resolve issues, and improve our customer support services.

Some features of the Services may require you to directly provide us with certain information about yourself. You may elect not to provide this information, but doing so may prevent you from using or accessing these features.

We do not collect or process any special category data. Special category data includes sensitive information such as:

  • Racial or ethnic origin
  • Political opinions
  • Religious or philosophical beliefs
  • Trade union membership
  • Genetic or biometric data
  • Health information
  • Data concerning a person's sex life or sexual orientation
  • Information relating to criminal convictions and offences


Information We Obtain from Third Parties

Finally, we may obtain information about you from third parties, including from vendors and service providers who may collect information on our behalf, such as:

  • Companies who support our Site and Services, such as Shopify.
  • Our payment processors, who collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payment in order to fulfill your orders and provide you with products or services you have requested, in order to perform our contract with you.
  • When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we, or third parties we work with, may automatically collect certain information using online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries, and cookies.

Any information we obtain from third parties will be treated in accordance with this Privacy Policy. We are not responsible or liable for the accuracy of the information provided to us by third parties and are not responsible for any third party's policies or practices. For more information, see the section below, Third Party Websites and Links.


Third Party Websites and Links

Our website may contain hyperlinks to and from third-party websites, including those of our partners, advertisers, and other external entities. These links are provided solely for your convenience and reference. They do not imply any endorsement or affiliation with the activities or operators of those third-party websites.

This Privacy Policy applies exclusively to the personal data we collect or receive from third-party sources directly related to our Services. We are not responsible for any personal data collected, processed, or stored by third parties. Third-party websites have their own privacy policies and terms and conditions, which we strongly encourage you to review before submitting any personal data to them. We do not endorse, and accept no responsibility or liability for, the content, practices, or policies of third-party websites, including their terms and conditions or privacy policies. By accessing such third-party websites, you do so at your own discretion. 


How We Use Your Personal Information 

In addition to the specific uses outlined below, we may use the information we collect about you to communicate with you, deliver the Services, fulfill legal requirements, enforce the relevant terms of service, and protect or defend the Services, our rights, and the rights of our users or others.

We collect and use your personal information for several legitimate business purposes, in compliance with applicable data protection laws, including the Data Protection Act 2018 and the UK GDPR. Specifically, we use your personal data for the following purposes:

  • Processing Orders: To fulfill orders placed through our website, including payment processing, product delivery, and order-related communication.
  • Customer Support: To respond to inquiries, provide customer service, and assist with any issues or concerns related to products, services, or your account.
  • Improving Our Services: To enhance and personalise your shopping experience by analysing your preferences, purchase history, and browsing activity on our website.
  • Marketing and Promotions: To send you promotional communications, including newsletters, special offers, and updates about new products or services. You may opt-out of receiving these communications at any time.
  • Compliance with Legal Obligations: To comply with legal and regulatory requirements, including maintaining records for tax, accounting, or auditing purposes, and responding to lawful requests from governmental authorities or legal bodies.
  • Fraud Prevention and Security: To protect the security of your personal data, prevent fraud, and ensure the integrity of our website and services.If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password, or other access details with anyone else. If you believe your account has been compromised, please contact us immediately.
  • Customising User Experience: To tailor content and advertisements to your interests and preferences, based on your usage of our website.

Sharing and Disclosure of Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

  • Law Enforcement Agencies and Legal Proceedings: We may share personal information if we determine that it is necessary to comply with applicable laws, regulations, or legal processes. This includes responding to lawful requests from public authorities, such as those related to national security or law enforcement investigations. We will disclose data only when required by law or when we believe it is appropriate to do so to fulfill legal obligations.
  • Vendors and Service Providers: We may share your personal information with vendors, service providers, and contractors who perform services or carry out activities on our behalf. For example, we may provide your name, address, and contact details to a courier service to deliver your product and keep you updated on the shipment status. Our service providers and contractors assist us with a variety of functions, including but not limited to: marketing and advertising, order processing, consumer research and analysis, account management, event or promotion management, fraud prevention, security services, customer support, payment processing, technical assistance, and product development. Any business or marketing partners will use your information in accordance with their own privacy policies.
  • To Protect the Rights and Safety of WALKER.CF LIMITED and Others: We may disclose personal information if we believe your actions violate our user agreements or policies, breach the law, or if it is necessary to protect the rights, property, or safety of Ammonite, our users, the public, or others.
  • Anonymised and Aggregated Data Usage: We may disclose and use anonymised, aggregated data and statistics about users of our websites or products for internal reporting, as well as for reporting to group companies or third parties. This data may also be used for marketing and promotional purposes. None of the anonymised or aggregated data will allow for the identification of individual users.


We will never share your personal information to third parties who do not perform necessary services on our behalf or to whom we are not permitted or required by law to provide data. 


How Long We Store Your Personal Information

We will not keep your personal information for longer than necessary for our business purposes or for legal requirements. The length of time we retain personal information depends on the purposes for which we collect and use it and/or as required to comply with applicable laws and to establish, exercise or defend our legal rights.


Legal Basis for the Processing of Your Personal Data

We process your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. Our legal basis for processing your personal data will depend on the specific circumstances and purposes for which we collect and use it. Below are the main legal bases under the UK GDPR that we rely on:

  • Consent: In some cases, we may process your personal data based on your explicit consent. You have the right to withdraw your consent at any time.
  • Contractual Necessity: We may process your personal data when it is necessary to fulfill a contract with you or to take steps at your request prior to entering into a contract. For example, if you purchase products or services from us, we need to process your personal information to deliver those products or services.
  • Legal Obligation: We may process your personal data to comply with legal obligations, such as tax reporting or responding to lawful requests from regulatory authorities.
  • Legitimate Interests: We may process your personal data based on our legitimate interests, provided that such interests are not overridden by your rights and freedoms. For example, we may process your data to ensure the security of our services, improve customer experience, or send you marketing communications (where permitted).
  • Vital Interests: In rare cases, we may process your personal data to protect your vital interests or the vital interests of someone else, such as in an emergency situation.
  • Public Task: If applicable, we may process your personal data in the performance of an official function or task that is in the public interest or in the exercise of official authority vested in us.

If we process your personal information with your consent and you later choose to withdraw it, you can do so by contacting us at support@ammoniteuk.com. Please note, however, that withdrawing your consent may affect our ability to provide you with certain products and services.

 

User Generated Content

The Services, which include our website and social media accounts, may enable you to post product reviews and other user-generated content. If you choose to submit user-generated content to any public area of these Services, such content will be public and accessible by anyone.

We do not control who will have access to the information that you choose to make available to others, and cannot ensure that parties who have access to such information will respect your privacy or keep it secure. We are not responsible for the privacy or security of any information that you make publicly available, or for the accuracy, use or misuse of any information that you disclose or receive from third parties.


Children's Data

We do not intend to collect personal information from anyone under the age of 16.  If you are under the age of 16, you should not provide any personal information to us. Please contact us at support@ammoniteuk.com if you believe we may have inadvertently collected personal information from a child under the age of 16, so that we can delete the information.

 

Security 

We take the security of your personal information seriously and implement a variety of security measures to protect it. Despite the efforts we make to protect your personal data, please be aware that no method of electronic transmission or storage is completely secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

If we have provided you with, or you have chosen, a password to access your online account, you are responsible for keeping it confidential. We strongly advise against sharing your password with anyone. For your protection, we recommend using a secure connection when accessing our website and ensuring that you keep your account credentials confidential.

We may use third-party payment processors, such as PayPal and Klarna Pay, to handle payments made through the Website. Each processor has its own privacy policy, and we are not responsible for or liable for those policies. You will be made aware of the payment processor we use before completing your transaction, and we encourage you to review their privacy policies before submitting any personal information. 


Your Privacy Rights

You have specific rights regarding your personal information. If you would like more details about these rights or wish to exercise any of them, please feel free to contact us via email at support@ammoniteuk.com at any time. Your rights include:

Right to Access: You can request information about the personal data we hold on you at any time.

Right to Rectification: If you believe that any information we hold about you is inaccurate or incomplete, you have the right to request that we correct or update that information.

Right to Erasure: You have the right to request that we delete your personal information under certain conditions, also known as the 'right to be forgotten.' You can ask for further information on these certain conditions by contacting us in the email given above. If you decide to exercise this right, please note that all account information and related orders will be permanently deleted. Before proceeding, you must confirm with us that there are no outstanding purchases or pending orders. 

Right to Restriction of Processing: You have the right to request a restriction on the processing of your personal information in specific situations, such as when you challenge the accuracy of your information, if the processing is unlawful, or when the data is no longer necessary for our purposes but is needed by you for legal claims.

Right to Data Portability: If your personal data is processed through automated means based on your consent or an agreement, you have the right to request a copy of your data in a commonly used and accessible format.

Right to Object: You have the right to ask us to consider any valid objections you may have regarding our use of your personal information when we process it based on our legitimate interests.

Rights Related to Automated Decision-Making and Profiling: You have the right not to be subject to decisions based solely on automated processing, including profiling, which significantly affects you. We do not engage in such activities without human intervention.

Right to Withdraw Consent: You have the right to withdraw your consent for the processing of your personal data at any time. This will not affect any processing that has already taken place based on your previous consent. We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails to you. If you receive marketing communications from us via social media or web browsers, you can adjust your preferences directly with the respective platform provider.


We will carefully review all requests and respond within a reasonable timeframe. However, please be aware that some personal information may not be subject to such requests in specific situations, such as when we are required to retain the information to fulfill legal obligations or to establish, exercise, or defend legal claims. Additionally, we may ask you to provide certain information to verify your identity before processing your request.

 

Transferring Your Personal Information

In the course of providing our services, we may transfer, store, and process your personal data outside of the UK. These transfers may involve countries that do not have the same data protection laws as the UK. However, we ensure that any such transfers are made in compliance with applicable data protection regulations, specifically in accordance with Article 45 and 46 of the UK GDPR.

  • Article 45 (Transfers on the basis of an adequacy decision): We may transfer your personal data to countries or international organisations that have been deemed by the UK government to provide an adequate level of data protection. In such cases, we rely on the adequacy decision as the basis for the transfer.
  • Article 46 (Transfers subject to appropriate safeguards): If we transfer your data to a country or organisation that does not provide an adequate level of protection, we will ensure that appropriate safeguards are in place to protect your personal data. This may include using standard contractual clauses, binding corporate rules, or other legal mechanisms recognised under the UK GDPR.

Complaints

If you have any concerns or complaints about how we handle your personal information, or if you'd like to exercise any of your rights, please contact us at support@ammoniteuk.com. We are committed to investigating your issue and working to resolve any concerns you may have regarding the use or sharing of your data.

Additionally, if you have any concerns about how WALKER.CF LIMITED handles and protects your personal data and privacy, you have the right to file a complaint with the Information Commissioner's Office (ICO) in the UK.

 

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please email us at support@ammoniteuk.com. 


Changes to This Privacy Policy

Any updates or changes to this Privacy Policy will be posted on the Site and, when necessary, communicated to users via email. We encourage users to regularly review this Privacy Policy to stay informed about any modifications.

Latest update to this Privacy Policy: 23/01/2025